The Warfield
A
s of April 6, 2010, Eye Candy is located inside the Warfield Building, home of the historic Warfield Theater, in the heart of the Mid-Market district in downtown San Francisco. We're just a city block away from one of the great malls in the region, San Francisco Center, and just another few steps from Union Square.
The Warfield is a 7-story midrise, currently in the midst of a massive renovation effort. Along with a few others, Eye Candy is one of the first retail tenants to make our home here. Other neigbors include the Hydrilla design collective and the Blue Sparrow Pilates studio and several others. Above us, meanwhile, the new owners are redeveloping the large, open spaces into modern, beautiful luxury condos.
And all the while, just next door to Eye Candy, are the doors to the backstage of the Warfield Theater.
The Neighborhood: Mid-Market
The Warfield is located in the heart of Market Street, between the 6th and 5th on the south side, and Taylor and Mason to the north. Mid-Market, also part of the city's Theater District, is bordered to the east by the Union Square shopping district and to the west by the Civic Center neighborhood.
While just a block from the glamour and notoriety of Union Square, mid-market has long been a neigborhood in transition. Instead of premium retailers, our neigbors include everything from mid-rise office towers, to upstart restaurants and funky night clubs, to boutique retailers, art galleries, and, yes, the occasional adult theater.
But Mid-Market is also full of history and at the moment, full of promise. On July 8, 2010, the CityPlace retail center was approved for development. A five-story, 250,000-square foot retail space directly across from the Warfield and just steps from San Francisco Center 
at 5th and Market, this new anchor is sure to have a major impact on our block. We expect a major discount retailer, such as Target, to be a key tenant in the new mall, and along with them a new sense of polish, activity, security, and connection between Mid-Market and Union Square.
More about the Warfield's Future
Come back and visit this page again soon - we're fascinated by the history of this area and building, and we're currently reading and researching as much as we can. Our efforts are for the greater good, of course, and we look forward to sharing the most interesting and peculiar bits of information we can dig up.
Plus, there's lots to share about the many various new developments coming both to this wonderful edifice and the immediate neighborhood. From what we hear, there is a lot of great prjects in the works. We're really looking foward to being a part of this vibrant and re-emerging part of San Francisco, and we really want you to share the experience with us.
Stay close, and you just might find yourself a Warfield Insider!
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In the meantime, if you're looking for some history, this astoundingly detailed page documenting the great architecture and history of MidMarket Street is a terrific place to start.
Eye Candy founder Tracy Chavez has been creating beauty for 15 years. Find out how she got started and built Eye Candy from scratch.
Learn about Eye Candy's new home -the fascinating and historic Warfield building